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Research Content

Option available in Enterprise 

One of’s main mission is to help you find relevant content to inspire new blog posts, share on social media or distribute via newsletters.

One way to look for relevant content is to monitor your own trusted sources. Another is to look at what the whole web is producing to try to find the most popular, recent and relevant pieces of content with your favorite keywords. That’s where Feed Reader will come in handy.

How does it work? 

Based on the keywords featured in your queries, we’ll look for matching pieces of content in our index of 40+ million sources.

We call that the “relevant web”: we only look at digital media outlets, blogs, news websites... It means that you won’t find landing pages, product pages or e-commerce websites - we just keep actual pieces of content you can use.

How can I configure my queries?

First, click on Research Content from the drop down menu. You'll then see our search engine's interface:

Here are the steps to follow to configure your queries: 

a) Configure your keywords

First, you’ll have to enter the keywords you’d like to find content for. You can keep things simple and only apply one keyword or expression, or use our Boolean filters to combine different keywords into more complex queries.

Let’s take a look at some examples and see how it works:

This time, we’re telling the search engine that the title of the pieces of content should mention the terms “bitcoin” and “investment”. However, since the filter is not “contains exactly”, it means that these two words may not be next to each other. It also means that we’ll take a look at different forms of the words (ex: “bitcoins” or “invest”).

In addition to that, we added a filter that specifies that the pieces of content should mention “San Francisco” in their title or body.

Here, we added a domain name filter. This query will display results that mention the expression “content intelligence” but haven’t been published on the “” web domain or any of its subdomains.

b) Choose the right filters

For each of your different queries, you’ll be able to apply some filters. Choosing the right ones is capital to make sure you see the content you want. Here is what we recommend:

  • Start by making sure the correct language is selected.
  • Add a date filter to only display fresh content. You can enter a number of month or days.

  • On top of this, choose to rank the pieces of content by Popularity (number of shares on social media) or Relevance (occurrence of the keywords you chose). You can also choose Freshness to simply rank by publication date.

By default, we recommend that you keep all types of content selected. If you see some noise in your results (ex: too many videos), you can then remove some content types and click on Save & Apply.

When you're satisfied with the results of your query, you'll just have to give it a name:

Once you saved your query, you’ll be able to access it on the left of your screen, under “Saved Searches”.

Just click on “New search” to configure another one! You can start with a few queries and add as many as you want later on.

If you feel like a specific query isn’t relevant anymore, you can either click on “Edit” to change its keywords or filters, or simply decide to delete it from your Saved Searches.

Once your saved searches are properly configured, Feed Reader will be your most powerful ally to find relevant and popular content!

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